Digital Experiences

In this video, Artist Eva Enriquez will teach you how to create a simple watercolor landscape using watercolor. You'll need the following materials: jar of water; watercolors: Quinacridone Magenta, Cadmium Yellow, & Phthalo Turquoise Blue; palette; round brush & flat brush, watercolor paper, blue tape, paper towel, and rag.

To learn more watercolor techniques and to improve your skills, sign up for one of our virtual art classes below! Root Division offers highly innovative and affordable art classes that guide students through a variety of art processes. Taught by Studio Artists and Studio Alums. Classes help to support Root Division's mission and programming including below-market rate studios for Bay Area emerging artists, free youth art programs, and free art exhibitions featuring local artists.  

Watercolor Botanicals: New Date Added! 


This virtual one-time class will provide an introduction to working with watercolor paints. Using these versatile media, students will explore botanical progressions through a variety of techniques. Through a series of exercises, the instructor will help students begin to gain a basic command of the media and subject matter. This class is open to all experience levels. Materials are listed below and must be purchased individually.

Instructor: Eva Enriquez, BFA
Tuesday, May 19  | 5:30 - 7:00 PM
1 Session  |  $45*  |  ADD TO WAITLIST 


Materials: red, yellow, and blue watercolor paint; medium round brush, flat brush; watercolor paper; palette

Floral Drawing


Floral Drawing is a one-time virtual experience where you will learn how to create interesting compositions and finished drawings using locally sourced flowers. There are lots of flowers in bloom right now, as it is springtime, so this is a great excuse to take a walk around your neighborhood or visit a local park! To prepare for the class, all you need to do is sign up below, collect some flowers for inspiration (branches, leaves, etc… up to you!) and have a pencil and paper ready to draw. There will be presentations, exercises and demos, with time at the end to create a longer, more finished drawing. All levels of drawing ability are welcome!

Instructor: Courtney Griffith, BS
Wednesday, May 20  | 6:30 - 8:00 PM
1 Session  |  $45*  |  ADD TO WAITLIST 


Pencil and paper (optional: pencils of varying hardness (HB, 2B, 4B, 6B), vine charcoal, compressed charcoal, kneaded eraser)

Selling Your Art


About Your Instructor: Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Do you think that selling your art requires you to be pushy or manipulative? Are you confused about what to do or say when someone walks into your studio to look at your work? Do you frequently wonder how the art sales process works and how to do it right? If you answered YES to any of these questions then this workshop is for you! Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results. You may even start enjoying selling your work and getting to know your buyers and collectors. In this 2-hour online class you will learn:

  • The top 6 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together.
  • A new paradigm for selling that feels more authentic, engaging, and fun
  • The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process
  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy Tips and ideas on how to cultivate collectors

Instructor: Martha Zlatar, Artist Success Coach 
Thursday, May 21  | 10:00 AM - 12:00 PM 
1 Session  |  $20  |  REGISTER 

 

Pricing Your Art


About Your Instructor: Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers. There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting. In this 2 hour online class you will learn:

  • The 6 most common fears and misconceptions artists have about pricing
  • The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks
  • The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner
  • How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

Instructor: Martha Zlatar, Artist Success Coach 
Tuesday, May 26  | 10:00 AM - 12:00 PM 
1 Session  |  $20  |  REGISTER 

 

Personalized Virtual Tutorials


Root Division offers individual tutorials taught virtually by a selected group of Studio Artists. Instruction is structured on an individualized basis, based on your interests. Private classes are available for all levels, ages 8 & up in any of these areas:
Drawing
Painting (Acrylics, Oils, Water-Based Media)
Fiber Arts (Knitting, Embroidery, Macrame)
Book-Making (Zine-Making, Bookbinding)
Mixed Media 
3D Modeling
(Rhinoceros)
Video / Video Editing
Critiques / Portfolio Reviews
Art Education for Children / Teaching Practices

Rates:
$35 for 1 hour of private instruction 
$70 for 2 hour of private instruction  
$100 for 3 hour of private instruction 
EMAIL US TO BOOK A SESSION OR FOR MORE INFO

 

 

 

Puppet Story Sharing with Ms. Bonny 


Download our free PDF tutorial for puppet-making, create your own puppets and then join us for a live storytelling session! In this experience, Ms. Bonny will provide tips and tricks for making your own puppets with scraps found at home, in your recycling bin, in the backyard, or on your nature walks, and will lead the attendees and their puppets in a story sharing excercise. Come to the live session with a puppet you have made or are working on, introduce it to everyone, and watch Bonny make a puppet live! Open to kids of all ages and their families.

Free Download Here » 
Instructor: Bonny Nahmias, BFA 
Date: TBD
1 Session  | Pay-What-You-Can |  REGISTER 

Free Download: Portraits w/Modeling Clay


Download this free PDF tutorial for instructions on how to make your own Wild Portraits! Root Division Studio Artist and teacher Angélica Turner leads you through the steps to “paint” a Henri Matisse-inspired portrait using modelling clay. This activity will challenge you to explore material, texture, and color, and is perfect for kids and adults alike! This content is free and available to everyone, but donations in any size are appreciated to support our work! 

Free Download Here » 
Instructor: Angélica Turner, BFA
SUGGESTED DONATION: $5-$50 |  DONATE HERE 

 

Free Downloads: Root Division's Coloring Book 


The Root Division Coloring Book is a showcase of the unique and diverse roster of Studio Artists at Root Division. We will be updating this page with new digitized drawings every week. Download new pages weekly or purchase the whole book from our online store to be mailed to you!

Free Downloads Here » 
SUGGESTED DONATION: $5-$50 |  DONATE HERE 

 


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