Artist as Entrepreneur Series - Session 4: Marketing for Artists (Virtual)

Makiko Harris, Artist and Small Business Owner
1 class meeting / Wednesday, April 7
6:30 PM to 8:30 PM

Marketing is a way to get your artwork out into the spaces and in front of the people you intended the work to be made for. Sounds good, right? In the fourth and final virtual session of the Artist as Entrepreneur Series, we will focus on marketing for artists, including step-by-step instructions and discussions about:

- Building an email list
- Social media strategies and playbooks
- Paid advertising
- Partnerships
- And more!

Our guest speaker for this session will be Alicia Puig, owner of online gallery PXP Contemporary + author of professional practice book The Complete Smartist Guide.


About the Artist as Entrepreneur Course Series: Being an artist is sometimes so much more than making artwork. If you want to have a sustainable creative life, it can basically mean becoming a self-employed entrepreneur. In this course series, we’ll cover the Mindset, Systems, Operations, and more of running an art business. Take them as a series or pick any course individually!

About the facilitator: Makiko Harris is an artist and also owner of a product design consulting agency, Silent Howl Studios. She’s been working for herself for 3+ years, and prior to venturing out solo, worked in-house as a user experience designer for the QuickBooks Self-Employed product as well as e-commerce giants like Sephora and Gap. Now, she’s looking to share her entrepreneurial experience, self-employment skills, and e-commerce savvy with artists everywhere who are looking to create sustainable creative practices.