Putting a monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusingly to potential buyers.
There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent, and less daunting.
In this 2 hours online class you will learn:
- The 6 most common fears and misconceptions artists have about pricing;
- The 10 KEY guidelines for pricing your work that will demystify and facilitate the process of dissolving many of your current blocks;
- The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner;
- How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices
About Your Instructor: Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 20 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity, and many other issues relevant to artists and art entrepreneurs.
Please note: this course will take place virtually over Zoom.
Instructor: Martha Zlatar
Dates: 1 class meeting / Wednesday, June 5
Time: 6:00-8:00 pm
