SU 2020 Pricing Your Art - Virtual

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Pricing Your Art

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers.

There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting.

In this 2 hour online class you will learn:

  • The 6 most common fears and misconceptions artists have about pricing;
  • The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks;
  • The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner;
  • How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

About Your Instructor: Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Instructor: Martha Zlatar, Artist Success Coach

Dates: 1 class meeting / Tuesday, August 25

Time: 5:00 pm-7:00 pm

Tuition: $20

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