WTSP 2016 – Understanding the Business of Art

Venue: 1131 Mission Street

Understanding the Business of Art

How do artists begin to think of their work in terms of a sustainable business model? How do artists get over their discomfort with marketing themselves? How do artists secure financial support for their art? These are questions that most artists shy away from as they wait on the sidelines hoping to be discovered, which in itself is a myth. By understanding basic artist business practices, you will begin to see your artwork as a means of empowerment. During this workshop artists will be introduced to concepts such as creative goal-setting, strategic planning, marketing and self-promotion, money management, and legal issues. Artists will walk away from the workshop with a new introductory set of skills and new view of their creative labor.

Root Division in collaboration with Queer Cultural Center and the Endeavor Foundation
Favianna Rodriguez
Dates: 1 class meeting / Thursday, February 11
Time: 7:00-8:00 pm
Tuition: $20

Special Rates!

Register with a friend and get 10% off the class fee.
Register with 5 friends and one person can take the class FREE OF CHARGE!
For inquiries and to take advantage of special rates, email: education@rootdivision.org

And if you don’t see what you want here, we would love to hear your suggestions for future classes.
Please email Leticia Salinas at education@rootdivision.org with your ideas!


In response to the current COVID-19 situation, we require that all persons continue to wear masks at all times when in the Root Division space. For the safety of our students, artists, and extended community, we also require all students to provide proof of COVID-19 vaccination (or same-day negative test results) for entry to classes held indoors at Root Division.

You may bring a physical copy of your vaccination card or via digital download through the State of California Digital Vaccine Record Portal here. (You may also provide a negative test result taken before each class session. Please contact us with any questions about the types of test results accepted.)

We ask this as a show of community care and a move towards continued safety while gathering in-person.

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