Pricing Your Art – Virtual

Instructor: Martha Zlatar, Artist Success Coach

Sessions: 1

Dates: Tuesday, September 7

Time: 6:00-8:00 pm

Tuition: $20

Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy. That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers.

There are no strict rules on how to price your art "just right" but there are general guidelines that can make this process more systematic, consistent and less daunting.

In this 2 hour online class you will learn:

  • The 6 most common fears and misconceptions artists have about pricing;
  • The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks;
  • The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner;
  • How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

About Your Instructor: Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Special Rates!

Register with a friend and get 10% off the class fee.
Register with 5 friends and one person can take the class FREE OF CHARGE!
Registrations must be made at the same time by the same person for the discount to apply. For inquiries and to take advantage of special rates, email: michael@rootdivision.org

And if you don’t see what you want here, we would love to hear your suggestions for future classes.
Please email Michael Gabrielle at michael@rootdivision.org with your ideas!


COVID UPDATE

In response to the current COVID-19 situation, we require that all persons continue to wear masks at all times when in the Root Division space. For the safety of our students, artists, and extended community, we also require all students to provide proof of COVID-19 vaccination (or same-day negative test results) for entry to classes held indoors at Root Division.

You may bring a physical copy of your vaccination card or via digital download through the State of California Digital Vaccine Record Portal here. (You may also provide a negative test result taken before each class session. Please contact us with any questions about the types of test results accepted.)

We ask this as a show of community care and a move towards continued safety while gathering in-person.


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